Creative Media uses a comprehensive merge/purge process which utilized a number of source lists and in-house databases that are then strategically merged into one enabling us to identify duplicates between and within the source lists.

Our merge system uses sophisticated algorithms to identify records regardless of the format of the source files. And output files can be generated with any combination of factors, geared to meet your marketing goals.

Our comprehensive reporting structure is an integral part of the entire process, allowing full analysis of the input and output to be clearly traced, providing the basis for detailed statistical reporting - the key to any successful marketing campaign.