Selling by mail equals Sales Revenue. By simultaneously adding the benefits of name brand recognition, percentage GRP (Cross Rating Point) and overlapping circulation, standard gains produced by passive advertising are created at no extra cost.

The single most important factor in selling by mail is list management. Dun & Bradstreet has reported that this single factor accounts for 60% of the success of any mailed offer. The offer itself was given 20% importance, copy 15%, and 5% to timing. Creative Media will provide superior performance in all of these areas.